#ClickIntoFujifilm Campaign
This planbook contains an Integrated Marketing Campaign to rebrand Fujifilm in Qatar. It was designed for our Stratcomm 320 course.
Strategic Communication
MARKET RESEARCH PUBLIC RELATIONS Advertising
Media Strategy Plan
This media strategy plan targets traditional media in the US to grow sales of Nespresso capsules by 20 percent by the end of a year-long campaign. It was prepared as a group project for our Stratcomm 310 course.
Step Into Qatar Plan Book
This plan book details a digital campaign, "Step Into Qatar", for Qatar Tourism to showcase Qatar as a destination for leisure tourism beyond the FIFA World Cup. It was prepared as a group project for our Stratcomm 307 course.
Creative Handbook for T2
This creative handbook was designed as a group project for our STRATCOM 303 class. It details a plan to launch the Australian Tea company, T2, in Qatar. It won the Media and Research Award 2022 under the Strategic Communication category.
Crisis Management
This analysis of the deadly collapse of an Amazon warehouse in Illinois on 10 December 2021 was prepared for our Stratcomm-305 class. It includes crisis management assessment, background information, and strategic recommendations.
Marketing Portfolio
This portfolio was prepared as a group project for our STRATCOM 305 class. It includes a background research report, PR tactics, and a media kit for our client, Plantaro, an NGO dedicated to creating awareness about plant-based products.